The Negativity Bias in User Experience

The Nielsen Norman Group writes an article about the negativity bias and them impact to user experience. This is an extract from the original article you can find here: “The Negativity Bias in User Experience” from Hoa Loranger

What is Negativity Bias?

It`s a simple psychological effect: Humans pay more attention or give more weight to negative experiences over neutral or positive experiences.

Even when negative experiences are inconsequential, humans tend to focus on the negative.

An example shows this effect: the bad feelings from losing $20 are stronger than the happy feelings of finding $20

Key Takeaways

This article is a summary of the original article by Nielsen Norman Group: “The Negativity Bias in User Experience” (Click to go to the article)

Questions or Feedback?

You can reach me on Twitter at @niklas_jordan or by emailing me at hello@niklasjordan.com.